Sponsorship Spark

Say goodbye to arbitrary numbers and hello to confident, strategic goal setting.

When it comes to corporate sponsorship, most nonprofit teams are doing their best with what they’ve got—limited time, ...

Why a Balanced Approach to Retention and Prospecting Is the Key to Long-Term Success

If you’ve ever felt that the hard part of sponsorship fundraising is over once your existing sponsors renew, you’r...

Many nonprofits fall into the trap of offering discounted sponsorships under the assumption that “getting sponsors in the door” at any price is better than nothing. The logic seems sound: a $3,000 spo...

For many nonprofits and events, sponsorship revenue is a key pillar of funding. But too often, organizations fall into the trap of believing that the best long-term strategy is to simply increase spon...

Why One-Size-Fits-All Doesn’t Work in Sponsorship Sales 

When it comes to creating sponsorship packages, one of the most common questions nonprofit professionals ask is: “Is there a standard way to s...

Creative Approaches to Maximize Corporate Sponsorship Revenue 

In our last article, “Are Sponsorship Tiers Enough? Why the Gold/Silver/Bronze Model Has Limits,” we explored the benefits and drawbacks...

When Tiers Are Helpful—And When They Hold You Back 

When crafting sponsorship packages, many nonprofit and event professionals default to a tiered model—Gold, Silver, and Bronze (or a similar hierarc...

How to Create Sponsorship Packages That Deliver Real Value 

When many nonprofit professionals think about corporate sponsorship, they picture a company’s logo on an event banner, program, or website....

Finding the Right Balance Between Value, Goals, and Sponsor Budgets 

Pricing sponsorship packages can feel like a guessing game. Ask for too much, and you risk scaring off potential sponsors. Ask for...