Need to grow sponsorship revenue but unsure what packages and pricing to offer?
Join Sponsorship Success, a simple, affordable, step-by-step framework to confidently create (or refine your existing) corporate sponsorship packages quickly, and without feeling overwhelmed.
Tasked with growing corporate sponsorships?
Perhaps you're developing sponsorship packages for the first time and hitting a wall deciding how to structure them. You feel unsure what opportunities to offer, the benefits to provide in return, or how to price packages.
Or you could already have a number of sponsorship levels, but think they should be revamped. You're afraid you're missing out on funding because you're asking too much, too little, or offering the wrong things.
Either way, you feel like you're not an expert, and oftentimes no one else in your organization has this experience either.
Although you're passionate about your organization, you're feeling overwhelmed and don't want to waste time & effort on doing the wrong things.
Mastering Packages, Pricing, & Fundraising Goals
This 3-week program is designed for nonprofit fundraisers like you, who are unsure how to build or improve their sponsorship offers, and walks you through a structured framework to feel confident in your sponsorship strategy, create sponsorship packages, determine pricing, set fundraising goals, and ultimately grow sponsor revenue.
Hi, I'm Teresa.
I'm a sponsorship development and partnership marketing professional with nearly 20 years of experience in sponsorships and events -
from selling sponsorships for small nonprofit events, to helping sales teams to close 7-figure partnership deals for larger organizations.
Sponsorship Success takes a simple, yet strategic approach through:
- A framework that makes it easy to research, collaborate, and quickly create sponsorship packages and pricing that are ready to sell
- A pre-built spreadsheet to create a sponsor sales revenue model and set expectations
- A 3-week program for a quick outcome, while still having room to do the rest of your job(s)
- A focus on non-profits and fundraising events (notably those with events!) so the program is tailored to your needs
- Quick, positive ROI from the cost of the program by selling just one $400 sponsor
Here's What You'll Get:
Easy-to-Follow Modules
Short, structured videos released over 3 weeks that fit into your busy day and walk you through the entire sponsorship package process. Rewatch them anytime—during the workshop and after.
Guided Worksheets & Tools
Practical resources like the Sponsorship Audit Worksheet, Market Research Worksheet, Sponsorship Packages Creator, and our fan-favorite Advanced Sponsorship Calculator.
Live Q&A Sessions
Four weekly live Q&As (or catch the replays) to get your questions answered in real-time. You’ll also have the option to attend Q&As during future workshops for ongoing support and community.
(Workshop modules will be released starting April 27,
and a Sponsorship Audit worksheet will be available April 14 to help you get ready!)
Sponsorship Success Details
Pre-Workshop:
Sponsorship audit
Get a head start by using our Sponsorship Audit Worksheet to to evaluate your current offerings, or reflect on thought-starters if you don't have packages in place.
Week 1:
The anatomy of sponsorship packages
Learn about sponsorship packages, opportunities, marketing benefits, and more, so you feel up-to-speed as you create your own packages.
Market research
Use our Market Research Worksheet to gain an in-depth understanding of your current market and competitors.
Week 2:
Evaluate sponsorship opportunities
Dive deep into sponsorship opportunities and brainstorm the possibilities for your organization.
Uncover marketing benefits
Build a master list of current and future marketing benefits that may be available for your sponsors.
Week 3:
Craft your sponsorship packages
Use our Sponsorship Packages Creator to finalize your sponsorship strategy and packages in an easy-to-visualize format.
Price your sponsorships
Determine pricing for your new packages, and learn how to validate your new packages.
Set sponsorship sales goals
Use our Sponsorship Fundraising Advanced Calculator to get a broader look into your revenue possibilities and to set realistic sales goals.
Included Tools
and Resources:
- Sponsorship audit worksheet
- Market research worksheet
- Sponsorship packages creator
- Sponsorship fundraising advanced calculator
- Recorded modules for continued reference
- Weekly Q&A sessions for added guidance
Sponsorship Success is the right program for you even if:
You're just getting started or not sure where to start
Sponsorship Success follows a simple framework and provides easy-to-use tools to eliminate the guesswork.
You wear a lot of hats and don't have much time for new tasks
You'll complete Sponsorship Success in just 3-weeks through a cadence that easily fits into your regular work routine, while also providing quick results.
You already have sponsorship levels (but aren't sure if they are right for you)
Many organizations don’t know where their sponsorship offerings came from—or if they’re still relevant—which can lead to weak positioning and undervaluation. Sponsorship Success gives you a clear, adaptable strategy you can build on.
You're with a small organization with a limited budget
Once completed, if you can sell just one more small sponsor at only $400, you'll have already achieved positive ROI on this program.
Imagine how selling sponsorships would feel different once completing Sponsorship Success.
✓ You'll feel confident in the sponsorship packages you offer and the value you bring to sponsors.
✓ You'll be comfortable setting, tracking, and presenting corporate sponsorship fundraising goals and possibilities to your Board of Directors and other stakeholders.
✓ You'll have the knowledge and foundation for a successful corporate sponsorship development program.
✓ You'll have grown your skillset, positively impacting other areas of development and fundraising.
✓ You'll bring more value to your organization, positioning both yourself and your organization for advancement.
(Workshop modules will be released starting April 27,
and a Sponsorship Audit worksheet will be available April 14 to help you get ready!)
100% Guarantee
Afraid that at the end of this program, you still won't have clearly defined sponsorship packages you feel good about?
Take the entire 3-week course. If you're not able to create sponsorship packages from this program, I'll provide a full refund.
Send me your completed worksheets within 30 days after receipt of the first Module. If you've watched all the modules and completed all worksheets, yet are still unable to create sponsorship packages from your opportunities marketing benefits, and pricing, I'll provide a full refund.
What fundraisers like about Sponsorship Success:
- Follows a 3-week, step-by-step framework to eliminate the guesswork and easily fit into your regular work routine, while getting results quickly.
- Guides you in creating sponsorship packages by identifying the right sponsorship opportunities to offer, which marketing benefits to provide, and how to price each package so that you feel confident you're offering the right packages at the right price.
- Offers you a budgeting model for corporate sponsorship revenue so that you can always have a holistic view of your total revenue opportunity, know how to create budgets, and be able to communicate this to your Board and leadership.
- Provides recorded modules that can be referenced again and again, plus downloadable worksheets and weekly group Q&A calls, so you'll always have access to resources that build confidence you're on the right track.
What if I can't make the weekly Q&A calls?
What if I need more than 3 weeks?
What if I already have sponsorship packages, but I'm not sure if they are 'right.'
What if I'm unable to develop sponsorship packages with this program?
GET FREE ACCESS TO THE
Sponsorship Package Pitfalls eBook
This short eBook outlines four mistakes to avoid when creating and pricing sponsorship packages, and includes tips to avoid them.
GET THE SHORT EBOOK